We all love stories.  Children’s eyes grow wide with anticipation listening to tales of pirates and princesses.  As we grow old the types of stories that capture our imagination evolve into more complex narratives, with intricate plot lines.

Screen Shot 2017-01-20 at 5.25.33 PM.pngConsider the following stats about the stories we pay the book and movie industry to produce for us:

  • Global Book Industry – $115 billion in revenue during 2015
  • Global Movie Industry$286 billion in revenue during 2015
  • Average Entertainment Budget$2842 is the amount the average American spends  on entertainment each year.

We are willing to spend a lot of money to satisfy our collective fascination with heroic tales, epic adventures, romantic dramas and wide range of other stories.

Jesus understood the power of story! Contributors to Wikipedia have identified 52 unique parables (stories) that were told by Jesus. When He really wanted to get His point across, he used stories.

The best communicators and most influential people that I know figure out how to capture their audience’s attention by telling great stories. If you want to get heard… figure out how to tell a great story to get your point across. Here are a couple of tips from the Harvard Business Review for developing your ability to tell a great story.

Story Telling Tips:

  • Start with a Message – Know the point you want to make
  • Use Personal Experiences – Personal stories have the best impact
  • Don’t Be the Hero – Bragging about your self shuts the audience down
  • Highlight a Struggle – Great stories need conflict
  • Keep it Simple – Remember the principle “less is more”
  • Practice Makes Perfect – Tell a great story is like art… it takes practice to get good

If you have other tips or suggestions, leave a comment below!

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