If you want to get One Grip Higher… Market your message in 1 second or less.

We are bombarded on a daily basis with an unbelievable amount of information. Modern technology has empowered virtually everyone with powerful tools to spread their message. A hundred years ago getting your message out was really hard! But once your message go out, if it was interesting and relevant, people would pay attention. Times have changed.

YouTube and other web based technologies have altered the very threshold and capacity of human attention. Yesterday I watched a video of an 11 year old girl that was an extreme tumbler. She could do incredible flips, twists and contortions. It was awesome. I’ve never seen anything like it… And did I mention she was 11? After about a minute (in a 5 minute YouTube clip) I clicked on to the next video! Why? Cognitive drift.

Current research has suggested that humans experience cognitive drift after 1 second. That is crazy! Our minds begin to wander really fast. We have seen and heard so much, that even the “awesome” doesn’t hold attention very long.

Here is the point! If you can do incredible feats of gymnastics and performance you might be able to hold your audience’s attention for a couple minutes. But if you are only using words, you better make it quick.

Think like Nike…”Just Do It”. Marketing your message in todays world requires that you figure out how to distill it down to a few seconds or less. If your message is good enough people might listen longer…

My personal mission is governed by this principle, “A leader in pursuit of integrity, excellence & influence.” if that is interesting to you, subscribe to my blog! If not, that’s okay… I’m still figuring out how to market my message. Leave a comment and make a suggestion for how I can improve.

If you want to get One Grip Higher, market your 1 second message! If you can do some backflips, it will help!

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