If you want to get One Grip Higher, be a better brand than a busted post.

Every Friday morning I meet my buddy Luke at Starbucks.  We are both young dads and the only time we can seem to find to catch up on a regular basis is before work each Friday morning.  I am not a morning person, but I love the quiet peacefulness of the early morning and look forward to meeting each week.  The fact that we get to slowly enjoy great coffee is more than a small bonus.

Last week I noticed that the patio at our local Starbucks had seen better days.  Take a look at this picture:

Busted Posts at My Local Starbucks!

Now, I am really big on environment and the “feel” of a place.  This certainly did not fit with what I have come to expect from my Starbucks experience.  But here is the deal… Starbucks has a better brand than a busted post! I will return next Friday… and the Friday after that.

How about you.  Is your brand better than a busted post?  Do your customers, co-worker, bosses, friends and family members find your value so consistent that they will overlook a busted post or two?

Most coffee shops have a “busted post” or two… There are a lot of coffee shops that I have only been to once or twice! Their brand wasn’t strong enough to survive a “busted post.”

If your brand is better than a busted post you are already One Grip Higher… if it isn’t, what changes do you need to make?

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