The heat of summer is now fully upon us in Rochester, New York. Unfortunately the air conditioning in my car works only about 30% of the time. That makes me a prime candidate for the numerous lemonade stands that seem to pop up in my neighborhood after work. Periodically, I stop at one of the stands and give some young entrepreneur 50 cents or a dollar for a cup of watered down lemonade. The kids usually wave and shout as I drive by to “market” their product. I tend to be a sucker for these energetic young aspiring a business tycoons.
The other day my door bell rang. When I opened the door, one of the neighborhood kids was standing their looking tremendously cute. I asked him what he wanted. He replied, “I was wondering if you would buy some lemonade today… if I open up my stand.” I was shocked. The kid was doing market research before selling his product. I think there are some wall street investors, hedge fund managers, real estate brokers and politicians that could learn a thing or two from this young boy.
We tend to put a lot of effort into life… Why not spend some time researching the market place before jumping into action. If you are like me, you jump all over a good Idea.
- Hot day = opportunity to sell lemonade.
- Job offer = opportunity to get a raise.
- Sale at the mall = opportunity to save some money.
These are equations that we take for granted, but don’t always hold true. A friend of mine recently got a promotion and found out he hated 40 hours of each week. Another friend got a great “sale price” on a car, but his monthly payments went way up and he ultimately had to sell his car to avoid increasing his credit card usage.
If you want to get One Grip Higher… Slow down. Watch a kid selling lemonade. You might learn a thing or two. I certainly did!